Imaginate Comm combines classic account planning, with digital strategy and market, data and user research to find a brand’s true capability, which we translate into products, services and campaigns that users love.
As digital technologies eclipse the broadcast model, consumers are becoming more active in their relationships with brands. Brands today need to recognize their customers as users, not passive consumers of media. Imaginate Comm has extended the traditional branding framework of mission, vision and beliefs to include a brand’s capability.
Brand strategy allows us to create and activate brands in a modern way by combining classic account planning skills with digital strategy, data and user research, actualized through business strategy, design and technology. When we know what problems a brand can solve and understand what value it can bring to its users, we can define the brand’s digital vision for clients and translate it into products, services and campaigns that users love.
Marketing in the digital space means shifting from the traditional campaign-based model to a capability-based approach. Working across traditional and digital mediums, we help brands and business meet the unspoken needs of the user to drive value through engagement and participation.
From strategy to execution and implementation, we deliver all brand-related services, including naming and definition, governance, architecture, organizational activation and messaging. We go all the way.